Verónica Capote
Co-Founder & Strategy Director
Verónica is an advertising professional, marketing strategist and professor, with more than 10 years of experience across content creation, communication and marketing for brands, companies and professionals in a range of industries.
Her career started in execution, creating content and managing brands’ digital presence, and over the years it moved toward strategy: understanding what a business really needs, finding the opportunities behind its problems and turning them into marketing decisions with a clear reason and goal.
At Kapüy she leads strategy, connecting positioning, audience, content, creativity and growth to build marketing systems that don’t depend on posting for the sake of posting. Her work starts from one simple question: what does this need to achieve for the business?
Beyond Kapüy, she teaches Marketing at university level, a side of her that reflects one of the things she enjoys most about the profession: researching, questioning, spotting patterns and turning complex information into clear decisions.
She believes good marketing shouldn’t leave the person running a company with more questions than before. It should give them clarity about what they’re doing, why they’re doing it and what’s working.